Apple to Overhaul Siri With Built-In AI Chatbot Amid Generative AI Push

Apple Inc. (AAPL) is planning a major redesign of its virtual assistant Siri, integrating a built-in AI chatbot to compete with generative AI leaders like OpenAI and Google. The overhaul, expected to roll out in 2026, aims to enhance Siri’s conversational capabilities and contextual understanding, aligning the service with current advancements in large language models. The update will leverage Apple's on-device machine learning technology to improve privacy and performance, allowing users to interact with Siri in more natural, multi-turn dialogues. Internal development efforts have focused on reducing latency and expanding functionality across iOS, macOS, and wearables. While specific technical details remain undisclosed, sources indicate the new system may support advanced reasoning and task automation. This move comes as Apple faces increasing pressure to strengthen its AI offerings after lagging behind rivals in the generative AI race. The company has reportedly invested heavily in AI talent and infrastructure over the past year.