Apple Regains Top Spot in China Smartphone Market, Boosting AAPL Ahead of Earnings

Apple (AAPL) reclaimed the top position in China’s smartphone market in Q4 2025, capturing a 21.8% share as shipments surged 28% year-over-year, according to Counterpoint Research. The iPhone 17 series drove strong sales, though the delayed launch of the iPhone Air limited its impact. Oppo followed with 15.8% market share, Vivo at 15.7%, and Huawei falling to fourth with 14.6%, down 13.7% annually. For the full year, Huawei edged out Apple with 16.9% versus 16.7%, but Apple’s 7.5% growth far outpaced Huawei’s 1.7%. The resurgence signals momentum ahead of Apple’s Q1 2026 earnings report on January 29, 2026. Apple’s Services segment remains a key profit driver, posting a 75.4% margin on $109.16 billion in annual revenue. Analysts expect EPS of $2.65, up 10.4%, with a consensus “Moderate Buy” rating and a mean price target of $289—implying 17% upside. Despite tariff risks tied to Chinese assembly, Apple is shifting some production to the U.S., including iPhone cover glass manufacturing in Kentucky starting in 2025.