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American Express (AXP) Extends NBA Partnership Through 2028

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Narrative

American Express (AXP) announced on February 10, 2026, the extension of its partnership with the National Basketball Association (NBA) through the 2027-2028 season. The agreement, effective immediately, maintains AXP's branding presence across NBA properties, including tickets, media and digital platforms. The renewal reflects continued consumer demand for travel and lifestyle services, reinforcing AXP's market leadership in the global payments industry.

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