Alibaba Launched AI-Powered Tea Mart Sweep with 100K+ Orders in 3 Hours; Second Wave Feb 13

Alibaba Group (09988-HK)(BABA-US) launched its Qianwen shopping app’s Spring Festival 300 million yuan no-cost event on February 6, 2026, driving a "AI in daily life" offensive. Within three hours, users placed over 1 million tea and coffee orders via the app. The no-cost cards are valid at more than 300,000 stores nationwide, supported by Mengniu Ice Cream, Luckin Coffee, Yimu Tea, Nescafé, Kudi Coffee, and other brands. Each user receives 21 free ¥25 coupons, totaling ¥525, with a chance to win a ¥10,000 Qianwen AI Life Card. A cash红包draw with a ¥2,888 top prize begins February 13. The event faced brief outages and matching issues in the initial phase, with Alibaba attributing these to system adjustments and ramping up resources to ensure stability. The initiative integrates Qianwen with Taobao, Alipay, Tafugo, Feishu, and Gaode to cultivate a "consult AI first" habit and drive AI adoption into everyday consumption.