Disney Settles CCPA Violations for $2.75M (DISCA)

Walt Disney Co. (DISCA) will pay $2.75 million to settle allegations of California Consumer Privacy Act (CCPA) violations, including failing to fully honor opt-out requests for data sharing across its streaming services. The state attorney general's office alleges the company restricted opt-outs by processing data only on the originating device or within its own platforms, not fully respecting cross-device and third-party ad-tech sharing. The settlement, pending court approval, requires Disney to implement a simple, consumer-friendly opt-out process. It is the largest CCPA-related fine to date, arising from a 2024 AG investigation into streaming services. Attorney Gen. Rob Bonta emphasized the need for uncomplicated privacy controls, while a Disney spokesperson reiterated ongoing commitment to responsible data practices.