EBAY Launches EBay Live in Canada (EBAY)

EBAY announced the launch of its live shopping service, EBay Live, in Canada on February 15, 2026. The service, available on the platform and via partner channels, aims to enhance user engagement and drive sales through live auctions and Q&A sessions with sellers. The move is expected to increase active user participation and boost Q4 2025 revenues by leveraging real-time interaction and product demonstrations. The decision follows strong demand for live commerce in North America and aligns with the company's strategy to expand e-commerce capabilities.