e.l.f. Beauty (ELF) CEO Confident in Organic Momentum Amid Analyst Caution

CEO Tarang Amin said e.l.f. Beauty (ELF) is riding strong momentum from its acquisition of Hailey Bieber’s Rhode skincare line, despite a 28% sales lift in color cosmetics and 16% in e.l.f. Skin over 28 quarters. The celebrity-driven high-end and a footprint in 11,000 Dollar General stores are driving broad appeal, with 60% of Dollar General buyers new to the retailer’s cosmetics. Analysts caution that organic growth is expected to slow to 2% in H2 2026, and shares have declined roughly 8% over the past year as JPMorgan’s Andrea Teixeira warned of a deceleration in core business growth, citing propped-up sales from the Rhode acquisition. Amin attributes any apparent shipment gaps to pipeline timing, not a slowdown in popularity.