Apple and Google Reach App Store Transparency Commitments Amid UK CMA Scrutiny

Apple and Google agreed to implement changes to their mobile app stores to enhance fairness and transparency for developers, the U.K. Competition and Markets Authority (CMA) said Feb 10, 2026. Appointed with strategic market status in October 2025, the CMA now has the authority to require specific actions to bolster competition. The companies will review apps fairly, objectively, and transparently, and developers will gain broader access to key iOS features like digital wallets and live translation to foster competition. The CMA previously warned their dominant positions in app stores and browsers allow them significant influence over content and technology. Apple and Google issued joint statements affirming their commitment to fair practices while emphasizing ongoing innovation and developer opportunities.