EU Launches Antitrust Probe into Google's Search Ads Pricing (GOOGL)

The European Union has launched an antitrust investigation into Google's (GOOGL) alleged illegal rigging of search ad pricing, according to Bloomberg News. The probe, reported Feb 12, 2026, seeks to determine if Google has engaged in anti-competitive practices affecting its search advertising market. The investigation could have significant implications for Google's financial results and regulatory exposure if anti-trust violations are confirmed.