Google Launches Personalized AI Search Using Gmail, Photos Data - GOOGL

Google is rolling out a new AI search feature called Personal Intelligence that uses data from users' Gmail and Google Photos accounts to tailor search results, enhancing personalization in its artificial intelligence-powered search mode. The update, available to paid Google AI Pro and AI Ultra subscribers, allows users to receive more relevant suggestions—such as travel itineraries based on past bookings and trip photos—by connecting information across Google apps. The feature leverages user data without training AI models on personal content, according to the company. This move strengthens Google’s competitive edge amid growing challenges from AI startups like OpenAI and Perplexity AI. Last week, Google also introduced Gemini’s ability to proactively access data across Gmail, Search, Photos, and YouTube. Robby Stein, vice president of product for Google Search, said the initiative transforms search into a uniquely personalized experience. The rollout began on January 22, 2026.