JD.com's Gold Phone Case Sells Out in Minutes at $1,600 Minimum - JD-US, 09618-HK

JD.com (JD-US, 09618-HK) sold out its gold-plated phone cases within hours of launch, with prices starting at 11,299 yuan. The product, marketed as "True Gold in Hand," features removable AU99.99 gold inserts and is compatible with the iPhone 17 Pro Max. The company’s JD Jingzao brand launched five weight tiers: 10g for 11,299 yuan, up to 100g for 112,299 yuan. By January 22, 2026, inventory in Shanghai was exhausted, according to customer service, with restocking expected within one week. The case is made of polycarbonate with detachable pure gold sheets. Returns are not permitted unless defective due to regulatory rules on investment-grade gold products. A certificate accompanies each unit, and delivery is scheduled by January 25, 2026. Global gold prices surged in early 2026, with spot gold exceeding $4,800 per ounce on January 21, fueling demand for physical gold assets.