Minute Maid to Discontinue Frozen Juices, Impact on Shareholders Expected

Coca-Cola (KO) announced the discontinuation of Minute Maid frozen juices following an 80-year run, effective in the coming months. The decision follows shifting consumer preferences and a strategic pivot toward products better aligned with current tastes. The frozen concentrate line will remain on shelves until supplies are exhausted, with flavors including orange, lemonade, pink lemonade, raspberry lemonade, and limeade affected. The move reflects continued weakness in the frozen juice category, which posted a 7.9% decline in sales over the 52-week period ending January 24, according to NIQ. While Coca-Cola’s broader juice segment gained share last quarter due to zero-sugar flavors, frozen juices are being phased out.