UK ZEV Mandate Sparks Warnings of Market Disruption: Hyundai Executive Calls for Reevaluation

Hyundai’s European president, Xavier Martinet, warns Britain’s aggressive zero-emission vehicle (ZEV) mandate—requiring 33% EV sales by 2026 and climbing to 80% by 2030—could cause “severe disruption,” prompting manufacturers to exit the UK market or sharply reduce ICE and EV sales due to £12,000 fines and £11,000 per car in discounts. The policy, including a potential 2028 pay-per-mile tax on EVs, faces criticism as industry compliance is straining finances. While flexibilities allow lower headline targets through higher hybrids, Martinet argues the annual ratchet and penalties are “extremely severe” and may not align with customer demand, risking lost revenue and higher prices. The SMMT and industry sources say the mandate is “not sustainable” amid global pressures, but Martinet highlights Europe’s growing regulatory burden (6–8 new rules yearly) and urges a “reality check” to balance political goals with economic feasibility.