Headline: Natural Health Trends Corp. Reports Q4 Loss, Revenue Up - NHTC

[Para 1: The Lead] Natural Health Trends Corp. (NHTC) reported a fourth quarter loss of $588,000, equivalent to a loss of 5 cents per share, on Wednesday. The company, based in Rolling Hills Estates, California, saw its revenue increase to $9.7 million in Q4, up from the previous quarter. [Para 2-3: Supporting details & Context] For the fiscal year, NHTC reported a loss of $882,000 or 8 cents per share, with total revenue of $39.8 million. This marks a slight improvement from the prior year's loss of $1.2 million. The company's direct selling model continues to drive its revenue growth, despite the quarterly loss. NHTC's focus on natural health products and services remains a key driver in its market position.