Amazon Expands Alexa+ AI Assistant Access to All U.S. Customers

[Para 1: The Lead] Amazon has announced the immediate availability of its Alexa+ artificial intelligence assistant to all U.S. customers, marking a significant expansion of its smart home ecosystem. The move, effective February 5, 2026, is aimed at enhancing user accessibility and engagement across the country. [Para 2-3: Supporting details & Context] The company estimates that over 100 million households in the U.S. will now have access to Alexa+ features, including advanced voice commands, enhanced security protocols, and improved integration with third-party devices. Amazon reports a 25% increase in Alexa+ device sales in the last quarter, driven by consumer demand for more sophisticated home automation solutions. The expansion is expected to boost Amazon's market share in the smart home sector, currently led by Google and Apple.