Australian Wine Exports Drop 8% to A$2.34B Amid Global Drinking Decline

Australian wine exports fell 8% to A$2.34 billion ($1.6 billion) in 2025, driven by reduced alcohol consumption globally and declining shipments to key markets including China and Britain, industry body Wine Australia reported on January 28, 2026. Exports to China, Australia's most lucrative market, dropped 17% to A$755 million as Chinese wine demand shrunk to one-third of its size five years ago. Oversupply, trade barriers, and cost-of-living pressures contributed to the decline, with consumers cutting alcohol intake for health and budgetary reasons. Despite a sales rebound in 2024 after China lifted tariffs, the broader trend of sobering consumers and market challenges continues to impact global wine exporters.