Danish Consumers Use Apps to Boycott US Brands Amid Political Tensions

A surge in downloads for mobile apps in Denmark that identify and encourage boycotts of American products reflects growing consumer backlash following political tensions with the U.S. The trend escalated after former U.S. President Donald Trump's repeated interest in purchasing Greenland, an autonomous territory of the Kingdom of Denmark. The apps mark U.S.-made goods with a red "X," directing shoppers to avoid them. The movement highlights how geopolitical friction can translate into direct consumer action and market pressure on U.S. brands operating in Denmark.