Douyin Exploring "Dou Sheng Sheng" App for Local Group-Buying Services - Sources

Douyin is reportedly developing a new app called "Dou Sheng Sheng," aimed at boosting offline in-store consumption through group-buying deals, according to insiders. The app, still in early development with no confirmed launch date, may be rebranded before release. Citing sources, *The Paper* reported on January 21, 2026, that the project is part of Douyin’s ongoing exploration into local life services, focusing on value-driven and convenient user experiences. This move signals Douyin’s continued push into the competitive local commerce space dominated by Meituan (03690-HK), JD.com (JD-US, 09618-HK), and Alibaba (09988-HK, BABA-US). While rumors of Douyin’s food delivery expansion began in 2023—starting with pilot programs in Beijing, Shanghai, and Chengdu—the company has since emphasized its focus on in-store group buying rather than building a standalone delivery service. In July 2025, it launched trials for "Sui Xin Tuan," targeting chain brands across dining and beverage categories. Latest data shows Douyin’s local services segment achieved over 59% year-on-year growth in total transaction volume, with more than 15 million merchants generating revenue. In Shanghai alone, user transaction volume rose 52% year-on-year, and group-buying GMV doubled.