Ford Overtakes Tesla in European EV Sales for 2025, Up 56% vs. 27% Decline

Ford surpassed Tesla in European pure-electric vehicle sales for 2025, according to JATO Dynamics data released on February 5, 2026. Ford sold 274,278 BEVs, versus Tesla’s 236,357. Ford’s gains followed a 56% increase in 2025, driven by strong sales of the ID.7, while Tesla’s European new-vehicle registrations fell 27%. JATO noted 2025 saw European EV registrations rise 29% compared with a 2.3% increase in total passenger vehicles across 28 countries including Norway, Switzerland, and the UK but excluding Bulgaria and Malta. Tesla’s market share has been eroding since 2025 amid a broader product lineup decline, competition from traditional and Chinese automakers, and political factors including public backlash over support for far-right parties like Germany’s AfD. Tesla reported a 3% revenue decline for 2025, its first annual revenue contraction, as the company shifts focus to robotaxis and its Optimus human-like robot.