ET 18:11

Headline: Coca-Cola Expands Cherry Portfolio with New Float Flavor and Diet Coke Cherry Return - COKE, KO

[Para 1: The Lead] Coca-Cola Company (KO) has expanded its cherry-flavored beverage line, launching a new "Float" flavor and reintroducing Diet Coke Cherry. The moves aim to capitalize on the growing demand for unique, flavorful beverages, targeting health-conscious consumers. [Para 2-3: Supporting details & Context] According to the company, the new "Float" flavor, a blend of classic cola and cherry, has been well-received in pilot markets. Sales of Diet Coke Cherry have surged 15% in the past quarter, outperforming the overall beverage market. The expansion is part of Coca-Cola's strategy to diversify its product portfolio and maintain market leadership in the beverage industry. Financial analysts predict these new offerings could add $50 million in annual revenue to Coca-Cola's beverage segment.

EditorThomas Ho