Industry: Samsung Launches 'Samsung House' in Milan for Milano Cortina Games - SMN

[Para 1: The Lead] Samsung Electronics has opened its first 'Samsung House' in Milan's historic Palazzo Serbelloni, aiming to elevate its profile during the Milano Cortina Winter Games. The South Korean tech giant will distribute 3,800 Galaxy Z Flip7 Olympic Edition smartphones to all Olympians and Paralympians. [Para 2-3: Supporting details & Context] Samsung, a long-time Olympic sponsor since 1988, seeks to engage the Olympic community through its 'Samsung House,' a space dedicated to connection and sharing stories. The company has revived its 'victory selfies' program, allowing athletes to feature Samsung products in their social media. Executive Vice President Stephanie Choi emphasized the values of excellence, respect, and human achievement that define the Olympic Games. The Milano Cortina Games, scheduled for February 6-21, 2026, are the first major event since Samsung's sponsorship extended through the 2028 Los Angeles Olympics.