Latin American E-commerce to Hit $215B in 2026 as Consumers Prioritize Delivery Over Personalization

Latin American e-commerce sales are projected to reach $215.31 billion in 2026, growing 1.5 times faster than the global average, according to a joint report by Endeavor and MercadoLibre. Consumers are shifting priorities from platform loyalty and personalization to reliable delivery and transparent pricing. Argentina, Brazil, and Mexico will account for nearly 85% of regional online sales. The report notes that 84% of purchases are made via smartphones, but nearly half of consumers would abandon a platform after a bad experience—primarily due to delivery delays and returns issues. Only one-third of shoppers consider personalization very important, suggesting e-commerce firms may be over-investing in algorithms while under-delivering on execution fundamentals.