Headline: PepsiCo Cuts Doritos, Cheetos Prices Up to 15% (PEP)

[Para 1: The Lead] PepsiCo, Inc. (PEP) has announced a price reduction of up to 15% on its snack brands including Doritos and Cheetos, effective today, February 3, 2026. This move follows consumer complaints about rising costs and aims to boost purchase frequency and address affordability concerns. [Para 2-3: Supporting details & Context] The price adjustments, part of PepsiCo's strategy to improve market competitiveness, are in response to shifting consumer preferences and rising costs. Retailers independently set final prices, PepsiCo noted, but anticipates greater savings for consumers. The company also unveiled new product lines, including protein-infused Doritos and avocado-based Lay's, to cater to evolving tastes. Recent North American snack sales for PepsiCo showed a 1% volume decline, underscoring the need for pricing and product innovation.