Starbucks Stock Rises 14% YTD Ahead of Earnings, Investor Day

Starbucks shares (SBUX) have gained approximately 14% year-to-date, outperforming the S&P 500, as investors await key events this week that may signal progress in CEO Brian Niccol's turnaround strategy. The stock trades near $96, its highest level in 10 months. The company reports fiscal Q1 earnings on January 28, followed by an investor day on January 29. Recent same-store sales improvements and new menu offerings—including alcoholic cocktails and protein drinks—suggest early success for the "Back to Starbucks" initiative. Bank of America raised its price target to $120, the highest among analysts, citing the brand's fundamental strength and resource reallocation potential.