Headline: Six Flags Expands Annual Pass Program to Boost Regional Park Access - SFGL

[Para 1: The Lead] Six Flags, aiming to bolster visitor numbers post-missteps in 2025, introduces expanded annual passholder benefits, granting access to multiple regional parks. Effective immediately, Gold Season passholders gain access to over one park, enhancing the value proposition. [Para 2-3: Supporting details & Context] The company has slashed the price of its Gold Season pass, currently priced at $79, to attract more passholders. This offer is temporary, priced akin to a Silver pass. The initiative targets four regions: East, West, Midwest, and Texas, with specific parks included in each. Six Flags aims to capitalize on this by offering a broader range of experiences to its passholders. Following a 9% decline in attendance in Q2 2025, shares of SFGL are up 19% year-to-date, signaling a potential recovery. The strategic move to enhance passholder benefits is a direct response to market challenges and aims to drive higher foot traffic across its parks.