Block (SQ) Boosts European HQ with Dublin Office to Expand EU Payments Leadership

Block (SQ) is expanding its European footprint with a new Dublin office, signaling renewed focus on the region as it competes with Adyen, PayPal, and Stripe in digital payments and wallets. The office, opening in April 2026, houses a demo lab, collaboration and community spaces, and will support Square’s sellers and Stripe’s recruitment from Ireland’s tech talent. It also showcases Tidal, the self-custody bitcoin wallet, and POS/inventory solutions, and will host cross-industry dialogue on regulation and innovation. The move follows a 2024 pullback from the U.K., with Block emphasizing U.S. growth, but reflects a broader strategy to strengthen EMEA. The next earnings call is February 26, 2026, following a recent miss on revenue and net income. Analysts at Jefferies and William Blair highlight strong international runway and faster innovation, with international markets now contributing half of Square’s new volume added.