ET 14:00

Tinder Launches AI 'Chemistry' to Combat Swipe Fatigue (T: $24.93)

IMP6.0
SNT+0.8
CONF80%
Operational

Tinder introduces AI-driven "Chemistry" to reduce swipe fatigue by using questions and, with permission, access to the user's Camera Roll to infer interests and personality. The feature is currently in a controlled test in Australia and aims to let users target matches more efficiently, choosing to answer a few questions for a more relevant connection. Q4 2026 results showed new registrations down 5% YoY and MAUs down 9%, with slight improvement attributed to AI-driven profile ordering. The company is targeting Gen Z by improving relevance, authenticity, and trust, leveraging Face Check to cut bad actor interactions by over 50%. CEO Spencer Rascoff said the shift toward targeted recommendations could reshape user engagement, and the company is committing $50 million in marketing, including creator campaigns on TikTok and Instagram, to reinvigorate the platform. Fourth-quarter revenue hit $878 million, beating estimates, but guidance weakness pressured shares Tuesday before a premarket rebound.

EditorTan Wei Jie