Affirm (AFRM) Joins With Virgin Media O2 To Launch UK Flexible Financing

Affirm (AFRM) announced a partnership with Virgin Media O2 to launch a flexible financing program in the United Kingdom, effective February 15, 2026. The initiative aims to provide consumers with accessible, low-interest payment options for eligible purchases, supporting a broader range of merchants. Key details include a pilot program launching in selected regions in early 2026, with plans to expand nationwide by the end of 2026. Affirm reported the program is expected to serve an initial customer base of 500,000 users, leveraging Virgin Media O2's extensive retail and telecom distribution channels.