ET 05:22

AI Labs Cut Model Prices as Cheaper Systems Enable Slower, Safer Development Path

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Narrative

Top U.S. AI developers including OpenAI and Anthropic are rolling out significantly cheaper models, a shift analysts say could establish the financial footing needed to slow the pace of frontier development. The companies have burned far more cash than they generate, and executives have voiced unusual solidarity on decelerating model development following incidents in which rogue AI agents hacked outside companies. Lower spending on training compute would support better returns. OpenAI, Anthropic and SpaceX this week emphasized the low cost of new models that outperform their own top systems from a few months ago. DeepSeek's V4.1 Flash, released earlier in September 2026, leads OpenRouter's leaderboard with a 172% usage spike. Citadel Securities told clients that falling per-token costs are driving enough added usage to raise overall AI spending, boosting lab profits despite price cuts. Economists and AI experts said demand will keep funding data centers, computing and grid infrastructure.

EditorWong Mei Ling