Bath & Body Works (BBWI) Products To Launch At Ulta Beauty (ULTA) Stores, Shares Gain

Bath & Body Works (BBWI) announced a strategic partnership with Ulta Beauty (ULTA) to sell its products across Ulta's physical stores and digital platforms, beginning in 2026. Following the announcement on June 23, 2026, Bath & Body Works shares experienced gains. The collaboration will feature a "shop-in-shop" concept for Bath & Body Works products within over 1,350 Ulta Beauty locations, alongside availability on Ulta.com and the Ulta app. This initiative is designed to broaden Bath & Body Works' market reach and attract new customers by leveraging Ulta Beauty's extensive retail presence and beauty consumer base.