Best Buy to Launch Nearly 10,000 Products on TikTok Shop in Late October

Best Buy (NYSE: BBY) will launch on TikTok Shop in late October 2026, offering nearly 10,000 items from brands including Microsoft, Dyson, Bose and Oura, the retailer announced. Orders will be fulfilled by Best Buy, with eligible purchases returnable in stores or by mail. The retailer's content creator program participants can promote its assortment and direct customers to its TikTok Shop page, while advertisers can build shoppable content with affiliate links. Best Buy said the affiliate links let brands track which creators, content and products drive engagement and sales. The move comes amid Best Buy's push to reposition itself as a retail media, advertising and technology company under incoming CEO Jason Bonfig, who takes over in November 2026. The retailer's latest quarter revenue rose 1.6% year over year to $9.4 billion, with comparable sales up 1.1%. TikTok Shop is projected to exceed $20 billion in sales in 2026 and could surpass $30 billion by 2028, according to Emarketer.