British American Tobacco Guides FY26 Growth to Lower End of 3-5% Revenue Range, Eyes 2030 New Category Expansion

British American Tobacco PLC (BTI, BATS.L, BMT.DE, BTI.JO) said on September 29, 2026, that it expects fiscal 2026 revenue and adjusted operating profit growth toward the lower end of its 3-5% and 4-6% guidance ranges, respectively. Adjusted EPS growth is projected near the middle of its 5-8% range, all at constant rates. The guidance came ahead of BAT's Capital Markets Day, where the company outlined its "Horizon 2030" strategy. BAT targets mid-teens annual New Category revenue growth through 2030, with New Category contribution margin reaching at least 30% by that year. The company said it is positioned to deliver sustainable shareholder value in a growing global nicotine industry, though near-term growth is weighted toward the bottom of prior guidance.