Citi Launches Commerce Media Platform for U.S. Cardholders

Citigroup Inc. (C) launched Citi Commerce Media on Sept. 23, 2026, a platform allowing brands to reach cardholders at key points in the purchase journey, the company's U.S. Consumer Cards unit said. The platform positions Citi to compete in the retail media network sector, where banks and retailers monetize transaction data and customer traffic through targeted advertising. The company did not disclose financial terms, advertiser partners or revenue projections for the initiative.