Celsius shares fall as CELH margin pressure offsets first-quarter earnings beat

Celsius Holdings shares (NASDAQ: CELH) fell 5.6% to $32.29 on May 13, 2026, after first-quarter 2026 results showed slowing growth in its core energy drink brand and a decline in profitability. Adjusted earnings per share rose to $0.41, more than double the year-earlier period. However, revenue growth for the main CELSIUS brand was about 6%, while overall sales gains were driven largely by the acquisitions of Alani Nu and Rockstar Energy. Gross margin fell to 48.3% from 52.3% a year earlier, reflecting the lower-margin profile of the acquired brands. The stock is down 32.3% year to date and trades about 50% below its October 2025 52-week high of $64.86.