Anthropic Airs Super Bowl Ad to Out-Advertise OpenAI's ChatGPT Ads

Feb 7, 2026 - Anthropic is airing a 30-second Super Bowl LX ad on NBC during Sunday's NFL championship to counter OpenAI's planned ChatGPT ad sales. The spot, expected to air on NBC, features a parody of AI advice and ends with a veiled jab: "Ads are coming to AI. But not to Claude." OpenAI CEO Sam Altman labeled the ad "deceptive" and warned users would rightly stop using a chatbot if it acted that way. The estimated 120 million viewership comes as both companies vie for market share and investor attention, with Anthropic's Claude debuting in the Super Bowl for the first time and OpenAI promoting its Codex coding tool.