Columbia Sportswear (COLM) Falls as Oil Spike and Weak Sentiment Pressure Discretionary Stocks

Columbia Sportswear (NASDAQ: COLM) shares fell 5.7% in afternoon trading on May 14, 2026, as rising crude oil prices and record-low consumer sentiment raised concerns about weaker discretionary spending. The University of Michigan’s preliminary May consumer sentiment index fell to 48.2, with consumers citing cost pressures. About one-third of respondents pointed to high gasoline prices, while 30% cited tariffs. Higher fuel costs can reduce household spending on apparel and other non-essential goods. Goldman Sachs cut its 2026 discretionary cash flow growth forecast to 3.7% from 5.1%, citing energy costs crowding out consumer budgets. Columbia shares were trading at $59.28, up 5.8% year to date but 14.8% below their 52-week high of $69.59 reached in May 2025. The stock had also dropped 4.7% a week earlier amid renewed U.S.-Iran tensions and higher oil prices.