Coupang Shares Drop After Q1 Miss as Data Incident Weighs on Growth, Margins

Coupang Inc. (CPNG) shares fell to $16.14 from $20.76 before its first-quarter earnings release after revenue and profit missed expectations, with management citing fallout from a late-2025 data incident, customer vouchers and network inefficiencies. CEO Bom Kim said January marked the low point for growth, while customer engagement improved in February and March. He said most WOW membership losses tied to the incident have been recovered, adding that most members either stayed or returned and resumed prior activity. Investors are watching the pace of WOW membership recovery, margin improvement from better network utilization and progress in developing businesses in Taiwan and Japan. Management also pointed to automation and technology investments as potential drivers of customer experience and cost efficiency in coming quarters.