Disney to Raise Disney+, Hulu Prices by Up to 13% in Streaming Push

Disney will raise prices on several streaming subscriptions, including its flagship ad-free Disney+ plan, Bloomberg News reported on September 23, 2026, citing people familiar with the matter. The company is expected to notify customers as early as September 23. The monthly price of ad-free Disney+ will rise $2.50, or 13%, to $21.49. Ad-free Hulu will increase by the same amount, while the ad-free Disney+ and Hulu bundle will rise $2 to $21.99. Standalone ad-supported Disney+ and Hulu plans will each increase 50 cents to $12.49 a month. The ad-supported bundle remains unchanged at $12.99. Disney did not immediately respond to a Reuters request for comment. Last week, the company named Karandeep Anand its first chief technology officer and elevated Adam Smith to lead its streaming business. Major platforms have steadily raised prices and rolled out advertising-backed tiers to drive revenue growth and offset rising content costs.