e.l.f. Beauty (ELF) Shares Jump on Q1 Earnings Beat, Core Brand Innovation Lags

e.l.f. Beauty (ELF) shares rose 6.7% to $54.09 on May 27, 2026, after the cosmetics company reported fiscal first-quarter results that surpassed Wall Street profit expectations, fueled by acquired brands and international sales. Revenue growth was powered by recently acquired brands Naturium and Rhode, while the namesake e.l.f. brand’s innovation performance trailed expectations during the spring quarter, CEO Tarang Amin said. The company marked its 29th consecutive quarter of net sales growth, a streak Amin attributed to the portfolio’s diversification and market share gains across key categories and geographies. Analysts will monitor the impact of price reductions and new product launches on core e.l.f. brand trends, Rhode’s expansion into 19 European countries, and gross margin stability amid volatile tariffs and commodity costs. The pre-earnings stock price was $50.72.