e.l.f. Beauty (ELF) Touted as Consumer Staple Winner as Energizer (ENR) and Kraft Heinz (KHC) Fall Out of Favor

e.l.f. Beauty (NYSE:ELF) was identified as a resilient consumer stock while Energizer (NYSE:ENR) and Kraft Heinz (NASDAQ:KHC) were flagged for caution in a StockStory analysis on May 29, 2026. ELF shares traded at $57.57, representing a forward price-to-earnings ratio of 17.4 for the $3.41 billion cosmetics company. Energizer, with a $1.27 billion market cap, changed hands at $18.55, or 5.4 times forward earnings. Kraft Heinz, the $29.02 billion packaged foods giant, stood at $24.53, a multiple of 12.1 times. The rating came as consumer staples fell 3.3% over the past six months, trailing the S&P 500’s 10.3% gain. Elf Beauty, known for affordable beauty products, has sustained earnings momentum, while the battery maker Energizer and the 2015 merger-formed Kraft Heinz offered limited upside, StockStory said.