Harley-Davidson Shares Rise After Q1 Revenue Beat, North America Retail Sales Gain 14%

Harley-Davidson shares rose to $25.48 from $23.21 after the motorcycle maker’s first-quarter revenue topped Wall Street expectations despite lower sales and margin pressure. Management said early results from a revised inventory strategy and renewed dealer partnerships supported performance. CEO Artie Starrs cited a 14% increase in North America retail sales, along with healthier dealer inventory levels and reduced global inventory. The company also pointed to targeted customer incentives as a contributor to demand. Investors will be watching sell-through of new Sportster and Sprint models, dealer profitability, parts and accessories trends, tariff-related regulatory changes and progress on cost-reduction targets.