Jefferies Lifts Meta Price Target to $875 on Muse AI Adoption

Jefferies raised its Meta Platforms (META) price target to $875 from $710 on September 21, 2026, citing early adoption of the company's Muse AI agent as evidence of a potential breakout product. The new target sits well above the $782 Street consensus. The analysts said Muse "has all the signs of a killer app," describing consumer uptake since this month's launch as "unprecedented" and arguing the product is "better than many gave META credit for." They see an "outsized monetization opportunity" from subscriptions and commerce that could "flip the narrative" on Meta's competitiveness. JPMorgan recently upgraded META to overweight and raised its target to $820 from $640, also pointing to Muse's early reception and AI-driven growth potential. Citi analysts flagged this week's Connect conference as a possible catalyst, with CEO Mark Zuckerberg scheduled to deliver a keynote at 7 p.m. ET on September 23. META shares were little changed at $742, about 7% below August's record near $796.