Meta Options Traders Price 4.5% Swing Around Connect Event, Eyeing 12-Month High

Meta Platforms (META) options pricing implies the stock could swing up to 4.5% in either direction by the end of this week, as the company holds its annual Connect conference on September 23, 2026. The upper bound would push shares above $774, their highest level since September 2025; the lower bound implies a drop to $708. Meta shares are up about 12% year-to-date, aided by gains on Monday and enthusiasm for recent AI products, including the Muse personal agent unveiled last week. CEO Mark Zuckerberg delivers a keynote at 7 p.m. ET Wednesday. Citi maintains a "buy" rating and $800 target, calling Connect a likely catalyst for AI roadmap updates. JPMorgan upgraded Meta to "overweight" from neutral earlier this month, raising its target to $820 from $640. Of 19 analysts tracked by Visible Alpha, 18 rate the stock "buy"; the average target of about $782 implies roughly 5% upside from Monday's close.