Omnicom Media (OMG) Partners Netflix (NFLX) on AI Ad Planning Tool

Omnicom Media Group (OMG) announced a partnership with Netflix (NFLX) on June 23, 2026, to develop an AI-powered media planning tool. This collaboration aims to enhance advertising effectiveness and targeting for brands utilizing Netflix's ad-supported streaming tier. The new tool will integrate Netflix's proprietary audience insights and first-party data with OMG's Omni platform. It is designed to optimize ad campaign performance, improve audience reach, and provide more precise measurement capabilities for advertisers. This initiative supports the continued growth and sophistication of Netflix's advertising business, which launched its ad-supported plan in November 2022. The partnership seeks to deliver more relevant and engaging ad experiences for viewers while offering greater value to advertisers.