NIQ Integrates Google's Meridian Framework Into Cadence Marketing Platform

NIQ Global Intelligence plc (NYSE: NIQ) announced on September 30, 2026, that it will integrate Google's open-source Meridian MMM framework into NIQ Cadence, its AI-native marketing effectiveness operating system, expanding its existing relationship with Google. The unified platform combines data, models, and scenario planning to help marketers measure ROI and make real-time optimization decisions. NIQ said Cadence is designed to close the gap between rising demand for marketing accountability and timely insights. NIQ shares traded up 0.32 percent at $17.45 on the NYSE following the announcement.