Nike (NKE) hits fresh 52-week low as post-earnings selloff deepens

Nike (NKE) fell below its prior 52-week low of $42.09 on May 14, 2026, extending a post-earnings slide that has left shares down 34% in 2026, versus a roughly 10% gain for the S&P 500. The stock is nearing levels last seen in September 2014, when Nike closed at $39.88. Shares have fallen more than 75% from their record closing high of $177.51 on Nov. 5, 2021, and are down 69% over five years. The decline follows weak results and guidance as Nike restructures amid rising competition from Adidas (ADS.DE) and On Holding (ONON). China sales fell 10% year over year, including a 21% drop in digital sales and a 13% decline in wholesale. For its fiscal fourth quarter, Nike forecast sales down 2% to 4% and gross margin down 25 to 75 basis points. Citi estimated the outlook implies EPS of $0.05 to $0.15, below prior consensus of $0.20.