Bieber’s Bored Ape NFT Plummets from $1.3M to $12K Amid NFT Winter

Justin Bieber’s purchase of Bored Ape #3001 for 500 ETH, roughly $1.3 million, in January 2, 2022, has seen the NFT fall to about $12,000 as of February 6, 2026, amid a protracted NFT winter. The floor price of the Bored Ape Yacht Club peaked at $429,000 in April 2022, but has since declined sharply.Comparable collections have also lost ground: CryptoPunks trade at about $60,000 in ETH and Pudgy Penguins at $8,850. Bieber’s acquisition of a “floor” Ape—characterized by average visual attributes—was criticized at the time. If sold now, a 99% loss is likely. Nifty Gateway, a leading NFT platform, is scheduled to shut down in February 2026, with Myriad prediction markets indicating a low chance of major collections rebounding to prior price levels by July. Yuga Labs, owner of the Bored Ape Yacht Club, is advancing a real-life Miami clubhouse and Otherside, a multiplayer metaverse game featuring Bored Ape avatars.