Coca-Cola to Discontinue Frozen Beverage Line by April 2026

Coca-Cola (KO) will discontinue its frozen beverage line by April 2026, citing shifting consumer preferences and declining sales. The decision follows a 12-month review of its portfolio, with the frozen line contributing less than 1% of annual sales. The company will phase out the products by the end of 2026, with affected items including its popular Mountain Dew and Celsius flavors in frozen formats. The move reflects a broader realignment toward healthier, non-sugary options and reflects the segment's poor performance in a warming market.