Consumer stocks fall as oil surge, weak sentiment hit Stitch Fix, Oxford Industries and Cable One

Consumer discretionary stocks fell on May 14, 2026, as Brent crude rose and the University of Michigan’s consumer sentiment index dropped to a record low of 48.2 in early May, raising concerns that higher fuel costs will curb nonessential spending. The selloff hit shares including Stitch Fix, Oxford Industries and Cable One (CABO). The survey showed about one-third of consumers cited high gasoline prices as a concern, while 30% pointed to tariffs. Goldman Sachs cut its 2026 discretionary cash-flow growth forecast to 3.7% from 5.1%, citing energy costs crowding out household budgets. Cable One remained under pressure after a recent first-quarter 2026 report showed revenue fell 7.3% year over year to $353 million, below the $359.4 million analyst estimate. GAAP profit was $6.12 a share, 0.6% above consensus, but residential data subscribers declined by 57,900 and adjusted EBITDA of $183.3 million missed estimates of $186.3 million. Cable One is down 44.8% year to date at $57.49.