Dreame (DREAME) Promotes 2027 EV with $10M Super Bowl Ad

Dreame Technology (DREAME) debuted its planned electric supercar in a $10 million Super Bowl ad, signaling a major push into the automotive sector. The 30-second spot, aired February 9, 2026, integrated its vacuum cleaners, lawn mowers and the upcoming supercar, which transforms into robots and tosses a flaming ball. The company previously stated it aims to debut its first pure-electric luxury cars in 2027, planning a U.S. plant in Brandenburg, Germany, and assembling a team of about 1,000 automotive professionals to integrate AI and smart vehicle features. Dreame, which sells vacuums, air purifiers and hair dryers in the U.S., had its Bugatti-style EV sedan unveiled at CES in January 2026. Chinese electric vehicles face a 100% tariff in the U.S., but the ad underscores Dreame’s ongoing effort to enter and position itself in the North American luxury EV segment.